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A weekly dose of adventure, style & technology for those who like to get off their ass and enjoy what life has to offer.


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LIFT items are selected either by myself or by one of my guest editors. If you have a cool tip, please share it with me! And, no, you can't pay to be featured on LIFT. That's what advertising is for, and it's clearly labeled as such. I do not want to destroy the legitimacy, integrity, and fun of this blog. Plus, I'll never earn your trust that way.

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Speedo Launches World's Fastest Swimsuit

To celebrate its 80th anniversary, Speedo, the world's leading swimwear brand has launched Speedo LZR Racer suit, which independent testing has shown to be the worlds fastest swimsuit.

Photos by Getty Images for Speedo