It’s not like you don’t try. When you and your vegetarian friend get together (everyone’s got one), you smile through adventures in Soyland. Mmmmm, "Fib Ribs", Tofurky jerky and mock lobster. I know it too well; but aside from being polite, there is another reason to gulp down one of those meatless burgers.

It turns out your vegetarian friend is smarter than you.

According to a recent study, it seems that Vegetarians are brainier than the rest of us. A Southampton University team found those who were vegetarian by 30 had recorded five IQ points more on average at the age of 10.

Lucky for you: It's never to late to change. Start by visiting 101cookbooks.com. Written and photographed by Heidi Swanson, her web sites and cookbooks are not to be missed. This woman makes veggies not only taste good but look good too.

Just what we need: More smart, long-living vegetarians who'll have even more time to be superior to the rest of us.