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Essence: Vitamin Enriched Underwear from Aussiebum

aussiebum-essence-underwear.jpgI don't really have an answer for you on why? But it seems that Aussiebum, a popular Australian underwear company, has created a line of underwear, called Essence. The underwear is made from a micro-fiber, which is treated with acerola (a fruit high in vitamin c and antioxidants) along with other 'organic substances.' The ingredients remain active for 15 washes, and can then be 'reactivated' by purchasing additional pre-filled packets.

What's most fascinating about this technology is the other possibilities: Think caffeine or the patch ... these seem a lot more logical. I just don't get the benefit of putting vitamin c down your pants?

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